Winning at DCX with Cognitive Technology: The CIPA Maturity Model

Did you know that the top 5% of brands that scored the highest across industries adjusted their digital customer experience (DCX) strategy to meet core customer needs?

Forward-thinking support organizations have always used customer-centricity as an ethos. And as the move towards all-digital accelerates, the experience customers receive via digital channels has become a vital cog to support success. However, with multiple touchpoints to offer your product or service, it’s crucial that you timely execute an impeccable CX strategy that integrates them all effectively.

Enter The CIPA Maturity Model! An acronym for Connected, Informed, Personalized, and Agile, the model is a cure-all for all your DCX challenges. How? This whitepaper explains in detail.