While the importance of a seamless, personalized, and relevant experience across channels is clear to all business leaders, reducing agent and customer effort at every touchpoint requires a focus on strategy, processes, and technology. Cognitive technologies like AI, virtual assistants, intelligent search, and insights engines are playing a pivotal role in redefining customer and employee experiences across industries.

However, according to the 2019 State of Service Report by Salesforce, only 17% of executives say they’re familiar with cognitive technology & AI.

In this webinar, Vishal Sharma, CTO, SearchUnify and Chad McDaniel, President, Execs In The Know dive deep into proven strategies that can transform your CX and EX across every stage of the customer journey.

Key Takeaways

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Distinction between AI and Cognitive Technology

The subtle difference between AI & cognitive technology and the sub-domains of each technology

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Customer journey in the modern era

How AI can elevate CX at each touchpoint across the pre-sales, onboarding and support journey

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Cognitive technology for CX and EX

How cognitive technology can add geometric value to your CX and EX efforts