Questions and their subsequent answers are the heart and soul of a community. The community ROI appears within sight when you successfully capture the value of this behavior.

This also happens to be something that most community managers are uncertain about. How to calculate engagement and its impact? Talking about community ROI when most of the metrics fall outside the realm of empirical data seems like a long shot, doesn’t it?

Well, fret not. This guide presents an untwisted, palatable formula that will help calculate your community’s ROI with absolute ease and teach you the C-suite tongue.

You’ll discover:

  • What is ROI & why it matters
  • Its impact on business objectives
  • Why calculating community ROI is tough
  • A formula to calculate it with ease
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