Content is still the ultimate king in the world of digital customer experience. A customer’s journey begins well before signing on the dotted line and continues way after support. Different departments handle marketing, sales, distribution, customer service, finance, Etc., but your customers experience it as a single relationship. Companies that put the customer first and personalize every point of interaction are well-positioned to maintain long-term relationships. Thus, ensuring a consistent content discovery, customer education, and learning experience for individuals entering the funnel, becoming prospects, onboarding as new customers, and ultimately reaching support is crucial to turn them into brand advocates.
Join Steve Jacobson, Appinium Founder and CEO, and Alok Ramsisaria, CEO, Grazitti Interactive, to discuss the importance of establishing a comprehensive understanding of your customers and their motivations and connecting those personas to outcomes with intelligent cognitive technology.