CASE STUDY

How Automation Anywhere is Winning at User Experience with SearchUnify

Automation Anywhere, the #1 leader in cloud-native intelligent automation, has always prioritized creating a superior user experience. The company offered all the technical information on the website to enable seamless adoption of its assortment of RPA and bot products.

However, a couple of challenges surfaced:

  • First, the users had to juggle content repositories to find apt information.
  • At times, they also ended up with irrelevant results due to limited search intent processing.
  • Additionally, the navigation was a bit cluttered. All these factors took a toll on UX.

But with the help of SearchUnify, the team at Automation Anywhere took their support outcomes several notches up. All this resulted in a 78% spike in sessions, a 150% drop in daily average for Searches with No Results, a 10% curtailed bounce rate, and much more. Download this case study to know how.