Websites are an integral channel for companies to interact with prospects and customers. Site search elevates the users’ experience by connecting them with what they want. However, vanilla site search generally uses keyword-matching to populate results, and even they at times are irrelevant.

Thankfully, cognitive engines can ensure your visitors only see the relevant pieces. It uses core technologies like AI, machine learning, and NLP to achieve this feat. Want to know how cognitive search raises the bar? Then take a look at this UX-augmenting datasheet!